Silvena Dencheva, Dimitrina Kamenova


Abstract. Introduction. The problem for developing creativity in the science, education and business, especially on the working place is derived from the specific modern social and cultural situation. The situation nowadays is characterized by the fast change of the traditional means of acquiring knowledge and by the transformation of the society.  

Purpose. The paper presents characteristics of creativity. The second task of the paper is not only to deal with theoretical approaches but most of all analyze how creative are master students. For this purpose, test of creativity have been introduced to them. The test consisted of three main parts. Study of creativity has been conducted among master students. 50 students at master level have been studied in the period November 2015 – November 2016. Our main hypothesis is that creativity of teachers depends on teachers and is projected in their students.

Results. 20% of the students showed creativity in the choice of untraditional verbs matching with the specified nouns that were given to them. Some of them wrote different verbs and expressions that were not quite matching the nouns.  80% of the master students were quite traditional in the expressions provided. The second task has been orienting task. The second task of the study was aimed at presenting how master students orient at using objects for different purposes. In this regard, the students were given the opportunity to tell how they are going to use certain objects in a more untraditional way. It as a task of bigger difficulty as it is showing not only the associative thinking but most of all originality in their perception of objects. Most of the master students showed the part of the personality that the others already know about themselves. Some of the students expressed their travel orientation and adventurous type of personality (26%). The type shown is quite traditional and matching to the choice of career they have made (career in the hospitality).

Originality. The article presents a new method of measuring creativity. The creativity of master students has not been examined by applying different methodology. This article is a prolongation of another paper of the same authors. In this paper application of the model for measuring creativity is conducted.

Conclusion. The paper is focused on studying the creativity of students at master level. As a result of the study of 50 master students in MBA and International hospitality, we have concluded that creative lecturers are projected in creative students. Due to the educational technology used by creative lecturers, master students produce creative products in their education. We have applied the model of creative competences and proved that creativity is a competence needed not only for teachers, managers, but also for students. We chose to study MBA students as they are good example of managers.


Keywords: Creativity; divergent thinking; creative students



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