THE PROBLEM OF COPYRIGHT INFRINGEMENT BY CREATORS OF SOCIAL ADVERTISING

O. Yarmolenko, Ju. Shyshatska

Abstract


Introduction. Social advertising in the modern world plays a significant role and is an instrument in the formation of a civilized society. Therefore, the problem of copyright infringement in this process is quite significant and requires a legal settlement.

Purpose. Comprehensive study and substantiation of the necessity for legislative protection of social advertising as an object of copyrighting.

Methods. The methods of studying this problem have become the analytical study of the copyright problem, the synthesis of the social and scientific thought formation about the problem being investigated, content analysis of the definitions of "social advertising" and "copyright law" in scientific texts, etc.

Conclusion. Nowadays in Ukraine, the development of social advertising is at an early stage. To a large extent, this process depends on insufficiently developed control over the use of advertising ideas from other authors. Social advertising is the most unreserved in the Ukrainian legislation. 


Keywords


classification of social work; social advertising; copyrights; object of copyright; legal protection; customer; advertiser; consumer of advertising

References


Revenko, T. V. (2012). Technologies of social advertising in the activity of the authorities: author’s abstract. for obtaining sciences. (PhD dissertation) Theses. Kharkiv: Kharkiv Regional Institute of the State Administration of the National Academy of State Control under the President of Ukraine (in Ukr).

Davyidkina, I. B. (2009). Social advertising in public administration. (PhD dissertation) Theses. Volgograd: Volgograd Academy of Public Administration (in Rus).

Klymchuk, O. (2006). Author’s ads are licensed in the form of copyright in advertising. Legal Journal, 5, 32-36 (in Ukr).

Mykhailov, M. (2008). Legislative innovations in the field of social advertising. Yurydychnyi Visnyk Ukrainy, 12. 7 (in Ukr).

Agreement on cooperation between CIS member states in the sphere of regulation of advertising activity: International document from 19.12.2003. Retrieved 29/12/2017, from: http://zakon1.rada.gov.ua (in Ukr).

Ulianova, H. O. (2012). Protection of the rights of creators of advertising from the misuse of advertising materials. Scientific works of NU OUA, 360-369. Retrieved 29/12/2017, from: http://www.naukovipraci.nuoua.od.ua. (in Ukr).

Buhrym, V. (2006) The fallout of Ukrainian society, or... Retrieved 29/12/2017, from: http://ru.telekritika.ua/reklama/2006-02-14/6447 (in Ukr).


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